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Ripe
Private beta · Onboarding by invitation

Talk to your Fireberry. Ripe acts.

The bilingual side panel that turns your CRM into an assistant. Find customers, draft quotes, send emails, build reports — all in a single sentence.

Install RipeBook a demo
  • Hebrew
  • English
  • Approval before every action
  • Full audit log
RRipelive
Find clients who bought a Tesla last year — email them about Model Y

Drafting 47 personalized emails…

Matched 47 customers across 12 won opportunities3.4s

Email draft1 / 47

EditPreview
TO

alice@autoshop.co.il, +46 more

SUBJECT

A Model Y, built for the road you drive

BODY
Hi {{name}}, since you chose your Model 3 with us in March 2024, the new Model Y matches what you told us back then — more range, same effortless ride. Want a 15-min test drive next week?
Review before sendSend
Make the tone friendlierSkip customers I called this weekShow 3 more drafts
How it fits together

Ripe lives in Fireberry — and reaches into the tools you already use

Fireberry is the home base. Around it, Ripe talks to the apps your team uses every day, so a one-line prompt can become a sent email, a generated Excel, a signed contract, or a scheduled meeting.

R×Fireberry
Your AI × Your CRM
Microsoft Excel
ExcelOne-click exports, charts included
PDF
PDFReports, quotes & contracts on demand
Yousign
YousignSend for e-signature in one click
WhatsAppReach customers where they read
Google Drive
Google DriveSave & share what Ripe generates
Google Calendar
Google CalendarMeetings on your team’s calendar

Conversational, over your real CRM

Ask anything in plain Hebrew or English. Ripe queries Fireberry live, joins data across objects, and answers with numbers — not a tutorial.

Acts with your approval

Every email, bulk update, or destructive action surfaces as a draft you review. Four confirmation modes — from Safe (always ask) to Power (just do it).

Bilingual, RTL native

Hebrew and English are first-class from day one. The agent detects the language of each message and replies in kind. No translation layer, no awkward UI flips.

25+Native Fireberry actions ready to chain
2First-class languages — Hebrew & English, RTL native
LiveReal-time queries — no copied database
100%Audit-logged writes, every send traced
Use cases

What sales teams actually ask Ripe

Every prompt below is a real one. The agent picks the right tools, runs the joins, generates the file or sends the email — in your language.

Bulk outreach
RRipelive
Find clients who bought a Tesla last year — draft a Model Y offer

Ripe traces every Tesla buyer, drafts a personalized email per customer, and waits for your green light. Every send is logged back in Fireberry.

Email draft1 / 47

EditPreview
TO

alice@autoshop.co.il, +46 more

SUBJECT

A Model Y, built for the road you drive

BODY
Hi Alice, since you chose your Model 3 with us in March 2024, the new Model Y matches what you told us back then — more range, same effortless ride. Want a 15-min test drive next week?
Review before sendSend
Tasks
RRipelive
Create task: call Levi tomorrow 2 PM — high priority

Created on the right contact, with the right due date and priority — no form, no clicks, no tab-switching.

Task saved · linked to Levi Cohen · high priority · due tomorrow 14:000.8s
3 open tasks on this contact
  • Call Levi CohenTomorrow · 14:00
  • Send Kia Niro quoteDue in 2 days
  • Check finance pre-approvalDue in 4 days
Activity log
RRipelive
Log my call with Sarah — 12 min, interested in 36-month lease

Saved as a phone-call activity linked to Sarah, with duration, outcome, and your free-text notes — formatted for the CRM, not your inbox.

Call logged · 12 min · outcome Answered · linked to Sarah Ben-Ari0.6s
Saved on Sarah Ben-Ari
  • 12 min call · today 15:30Answered
  • Discussed 36-month lease
  • Follow-up call scheduledIn 3 days
Quote
RRipelive
Quote a Kia Niro for Levi — ₪2,200/month × 36, downpayment ₪5,000

Generates a branded PDF with item, recurring fee, downpayment, validity, and signature blocks. Send it to the customer in the next turn — Ripe attaches it for you.

PDF

quote-levi-cohen-kia-niro.pdf

Quote · valid 14 days

  • Kia Niro · ₪2,200/mo × 36
  • Downpayment ₪5,000
  • Signature blocks included
Get started

Install Ripe in 60 seconds

Until we land on the Chrome Web Store, drop the ZIP into Chrome’s developer mode — it takes a minute, and any update is one click.

01

Download the extension

Grab the .zip below — it’s the unpacked Chrome side panel, signed by us.

02

Unzip the file

Right-click the .zip → Extract / Decompress. You get a folder named “chrome-mv3-prod”.

03

Open Chrome’s extensions page

Type chrome://extensions in the address bar, then turn on Developer mode (top-right toggle).

04

Load unpacked

Click “Load unpacked”, pick the “chrome-mv3-prod” folder. Pin Ripe — done.

Download Ripe≈ 420 KB

Coming soon to the Chrome Web Store · subscribe to the launch list when you book a demo.

Before / After

Same Fireberry. Same data. New speed.

A few of the things that used to take a coffee break, now finished before the kettle whistles.

  • Find every buyer of "Tesla" in 20245 min of filters, exports, lookups4 seconds — with names and emails
  • Draft 50 personalized re-engagement emails2 hours of copy-pasteOne prompt — you review before any send
  • Monthly KPI report, Excel + charts30 min of formulasOne prompt — downloadable in 4 seconds
  • Hebrew RTL emails to your customersBroken templates, mirrored UINative, perfect, no special setup
Personalities

Five personalities, one agent

Switch in one click. Each personality tightens its prompt for the right tone and restricts its tool access for safety.

Assistant

Helpful, neutral, all tools

The default. Answers anything CRM-related, drafts before writing, and asks before destroying. Picks the right depth of reasoning based on what you ask.

All tools

Marketing

Growth-marketer mindset

Segments with RFM. Computes funnel math by default — count, conversion, dollar value. Drafts A/B variants for outreach. Loves Mermaid funnels and lifecycle charts.

Read · Analytics · Activities · Composites · Email · Docs

Accountant

Read-only, period-aware

MTD / QTD / YTD reporting. Always shows a comparison (vs previous period or YoY). Computes win rate, avg deal size, sales cycle. Will refuse to write.

Read · Analytics · Excel · PDF reports

Data researcher

Multi-step joins, statistically careful

Discovers fields before querying. Reports count → top-N → context. Documents the join path it took in one line. Flags small samples and capped scans.

Read · Analytics · Composites · Docs

Copilot

Top-tier reasoning, proactive

Adds a 💡 proactive insight to every reply — stale leads, expiring quotes, cold customers. Spots opportunities a faster model would miss.

All tools · deeper reasoning by default
Trust

Built for trust, end to end

Your CRM token never leaves your tenant. Every write is logged. Every destructive op needs your nod.

Human-in-the-loop drafts

Bulk emails, deletes, and batch updates all surface as a card you approve. Four confirmation modes: Safe, Trust, Power, Custom.

Bank-grade encryption at rest

Your CRM access is encrypted with a key unique to your account. The AI itself never sees your raw credentials — they’re decrypted only at the moment they’re needed.

Zero cross-account leaks

Database-level rules guarantee no user can ever see another’s data, even if a session were compromised. Defense in depth, by default.

Fireberry-safe by design

Ripe self-throttles to stay well under your CRM’s rate limits, so the agent never trips up your Fireberry workspace — even on bulk runs.

Full audit log

Every write is recorded with input, output, timestamp, and the user who triggered it. Exportable on request.

Your data stays in your CRM

Ripe queries Fireberry live. We don’t copy your CRM data into a side database. The only things we keep are your account, your conversations, and the preferences you teach the agent.

Verticals

Fireberry, every vertical

Ripe is generic by design — your industry, custom objects, picklists, and language come from your tenant. Same agent, every vertical.

Auto leasing & dealerships

Customers whose lease ends this quarter — campaign for renewal

Real estate

Buyers looking for 3-room flats in Tel Aviv, active last 60 days

Insurance

Policies expiring in the next 30 days, by agent

B2B services

Accounts inactive for 90+ days — reactivation outreach
Pricing

Pricing is sleeping until public launch

We’re in private pilot with select Fireberry customers. Plans, prices, and quotas will be published alongside the open launch — until then, we onboard manually.

Book a pilot call
Talk to us

15 minutes. Your language. Your CRM.

Pick a time that works. We walk you through Ripe live, in Hebrew or English, against a CRM that looks like yours.

FAQ

Questions, answered